Whether you run an outdoor business or simply have a few wares outside your store on display, no customer is going to inspect what you have to sell if they have to stand out in dreary weather. Even if you’re not displaying items in front of your store, your customers may still find themselves outside on a rainy day and unhappy to have no shelter.

The covered walkway is the perfect solution for just such as problem. Covered walkways serve two main purposes in bad weather. Not only do they protect both customers and outdoor products against the chilly and drenching rain, but they also provide a comfortable looking shelter that cheers the customer up. Happy customers are the most likely to want your products, as any business owner knows.

A simple covered walkway will also give you extra space should you choose to display more items outside. Create rows under the walkway for housing items that are currently on clearance. Curious customers will make their way in, rain or shine, to see what new deals you are offering.

Beautiful covered walkways also provide an advantage you might not have considered before. A customer rushing to escape the rain will seek shelter at the first opportunity that presents itself. It’s hard to miss a covered walkway offering shelter from the downpour. Customers who hadn’t yet thought to browse your store will find themselves drifting indoors as they wait for the rain to pass. This profits both you and the customer. Whether you’re selling products or simply using a covered walkway outside a school or other building, it never hurts to keep all potential customers and visitors happy. You never know when it will pay off.